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Wix Management

Avishai Abrahami

Avishai is an experienced technology entrepreneur and developer. Prior to founding Wix, Avishai led several successful start-ups.

Co-Founder and CEO

Co-Founder and CTO

Giora Kaplan

Gig is a web visionary with extensive experience in product management and technological invention.

Co-Founder & VP Client Development

Nadav Abrahami

Nadav brings his creative technological genius to Wix' core technologies and main product architecture.

Nir Zohar
Lior Shemesh
Yaniv Even-Haim



President and COO

Yaniv is an experienced leader of technological operations, who has been directing Wix’ R&D team since September 2011.

Lior brings to Wix his vast 15 years of experience in leading financial strategy and operations in top technological organizations.

Nir has been with Wix since 2007 and he’s been the driving force behind the successful scaling of the company's operations.

Omer Shai
Reuven J. Sherwin
Shelly Meyer

VP Human Resources

VP Product


Shelly brings over 15 years of HR experience and has been instrumental in shaping the work force of several prominent tech companies.

Reuven has over 15 years of experience in senior Product Management and R&D management positions within the tech sector.

Omer is an internet marketing veteran with 11 years of experience in search optimization, online advertising and social media. 

Hagit Kauffman

VP Design & Brand

VP Customer Solutions

VP & General Counsel

Hagit leads a team of 80 designers who are in charge of creating Wix' amazing web design, user experience and eye-catching content.

Elad has been the mastermind behind the company’s advanced customer support solutions.

Eitan has over 19 years experience in formulating and leading the legal and compliance aspects of technology companies.

Eitan Israeli
Elad Eran

Eitan Israeli

VP & General Counsel

Eitan has over 19 years experience in formulating and leading the legal and compliance aspects of technology companies active in international markets. 


Since Wix was founded in 2006, Eitan acted as its external legal counsel. In this capacity he also spearheaded all of the legal work surrounding Wix's IPO, after which he joined the company at the beginning of 2014 as its VP & General Counsel.


Prior to joining Wix, Eitan was the founding partner of an Israeli law firm focusing on corporate, M&A, technology and compliance and was involved in international transactions of leading hi-tech Israeli companies including acquisitions, private placements and public offerings.

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