Making brands Absolute Mustard®. Creative that opens doors, scales small businesses & keeps big ones brilliant. No fluff. Just bold, thoughtful design that gets results. 🎯 Creative Lead ✏️ Design Partner 🪄 Brand Wizard
I have been a senior design for over 20 years and a Wix designer for over 10 years.
I pride myself in offering amazing value for money and layers of support for all my clients. You won't be dissapointed to connect!!
I’m Stuart Upson, Founder & Creative Director of Absolute Mustard® — a fiercely independent design studio that believes creativity should open doors, not gather dust.
After 15+ years in top agencies working with brands like Papa Johns, Fred Perry, Carabao, Ella’s Kitchen and Chester Zoo, I went rogue — building a creative setup where clients work directly with a senior mind (mine), not a bloated team of layers, overheads or egos.
Now, I help startups look premium, and big brands stay sharp — through storytelling design, bold strategy, and work that actually feels like you AND gets results.
✨ I’m obsessed with helping clients rediscover pride in their brand. Whether it’s a simple business card or a full rebrand, I listen with both ears and all heart — turning your ideas into visual assets that work, not just get likes.
Whether you need a refresh, a rethink or a full-blown rebrand, we’re the partner you didn’t know you needed — until you realise how easy, exciting and actually fun this process can be.
We’ve helped:
💛 The Love Engineer – the perfect visual match to reflect his purpose-led coaching.
💛 OptimOil – look slicker than their high-performance lubricants.
💛 How? Financial Review – go from “Better Call Paul” (🧪🔫) to something that actually helps people ask the right questions.
💛 EduAccounts – empower teachers with a financial brand built by ex-education pros turned financial powerhouses.
💛 We Meat Again – take gourmet street food from “delicious” to “damn, that’s a brand.”
💛 Grantiau Cymru – rebrand and relaunch an even more successful Welsh energy-efficiency leader.
💛 Better Card Payments – A vibrant rebrand and web launch package for a scaling firm.
💛 ViShaMeeBa – make investment feel iconic.
💛 Chester Zoo – design a souvenir guide so good people actually pay for it (& read it!)
💛 And some global software giants we’re not allowed to name — but trust us, you’d recognise them. 👀
Why it works:
✅ We listen with both ears and all heart.
✅ We build relationships, not dependencies.
✅ We put strategy into every pixel.
✅ We value collaboration over contracts.
✅ We thrive on variety, and treat independents with the same love as our biggest clients.
✅ We deliver creative with impact, clarity and staying power.
Sound like a fit? Try this no-brainer:
🎙️ Try our Muse Hour – a 60-minute creative deep-dive that leaves you with clarity, direction, and a high-impact summary to kickstart growth — just £120. DM me and let's make your brand Mustard....